Juventus has been doing it big this year. During the last transfer window, they pulled a surprise move by buying Christiano Ronaldo from Real Madrid for 100 million Euros. Juventus now looks set to do it big again, this time in crypto sphere. The club has announced that they will be launching a fan token that will be tradable on the socios platform.
But from an investment perspective, is this token worth buying? Well, there is a good chance that this token, once launched, could go big based on the following factors.
- The emotional aspect of sports
Football is all about emotion, and passion. Soccer fans love their teams and they always do everything to support their clubs. That’s why sports merchandising is big business. It is for this reason that the Juventus fan token will have a huge demand. Fans will buy it and spend it just to feel a deeper connection to the club. It will be a big source of pride for them. It’s also interesting to note that the token will allow fans to vote through an upcoming mobile app for the club. This will deepen the connection that they have with the club, further giving value to the token. On this alone, the Juventus fan token is a worthy investment to look forward to.
- Juventus has a huge fan base
Closely linked to the aspect of emotive nature of sports is the size of the fan base. Juventus is one of the largest football clubs in the world, and has over 300 million fans worldwide. It also has more than 16 million fans on social media. As such, once the token is launched, it will have a huge market presence and could have in excess of 100 million users worldwide using it for various sports-related activities. Others could be holding it just to support the club, just like they do with all other club related merchandise. With such a huge following and user-base, it will without a doubt have a huge value in the market.
- The Christiano Ronaldo factor
Christiano Ronaldo is a brand unto himself and draws huge fans to whichever club he plays for. As such, once Juve unveils their token, there are lots of people who will buy it out of their attachment to him in the sporting world. It’s just the nature of football. Top football stars are a part of a club’s marketing and appeal in the market. That’s why when Juventus unveiled him, they sold millions of euros worth of shirts and other merchandise of him. The token won’t be any different, and that means value for the token.
The above 3 reasons are good enough to see this token grow in value quite fast, relative to most of the tokens in the market today. This token will also open the floodgates of other similar tokens by other sports teams, giving sports fans a chance to participate more deeply in the activities of their favorite sports team.
The Juventus fan token is expected to be launched in Q1 of 2019. It’s definitely one of the big things to look forward to 2019 along with other big crypto news scheduled for the same period. In other news, Juventus has started its Champions league campaign quite well, and are also on top of Serie A with 15 points. Maybe they could ride the Ronaldo wave a do a double this season, taking both the champions league and the serie A. Only time will tell.