The growth in popularity of crypto coins has been amazing since the strong bullish momentum at the end of 2017. Ripple Labs, a key player within the crypto arena is the latest to secure a partnership expected to market blockchain and the XRP network widely in the coming days. The crypto oriented company will be working with popular singer, Madonna, in a Malawi based CSR.
Madonna who has already taken the campaign to her Facebook page made the philanthropic move as she celebrates her 60th birthday a week from now. Ripple XRP will be working with the celebrity to raise funds for Malawian orphans as a result of the HIV/AIDS pandemic. The initiative is under ‘Queen of Pop’ charity whose foundation dates a decade back.
An incentive issued by Ripple in regards to Madonna’s commitment came as a major driver for achieving the fund’s target. The company has decided to match up amounts that will be contributed via Madonna’s support in the cause of helping the orphans. Both parties have since begun raising the funds and the operation is set to be finalized at the end of August.
Ripple Inc. offers hope to developing countries
Blockchain technology is a major solution for most problems in developing economies right now. The new innovation can solve social injustices committed against the less fortunate via system fraud and other avenues. However, at the moment, what attracted Ripple to Malawi are the social conditions orphans have to undergo as a result of limited facilities.
Therefore, the company saw it fit to start a whole month campaign by partnering with a Malawian based NGO, Raising Malawi. These two entities are currently raising funds through Facebook in a bid to directly influence the lives of the orphaned children in this Sub-Saharan country. Eric van Miltenburg, Ripple’s Senior Business Operations VP shared the team’s sentiments,
“We’re honored to be a part of Raising Malawi’s amazing work with some of the world’s most underserved children and are grateful to our investors at Sound Ventures for making the introduction to us and this important cause,”
As is stands, statistics indicate that close to a million young ones in Malawi have probably lost one parental figure as a result of HIV/AIDS. This situation has put a couple of children in Malawi in a disadvantaged position having to take care of themselves sometimes.
Raising Malawi came to the rescue about 12 years ago and has been of service to thousands of children within the Malawian jurisdiction. The organization is actively involved in supporting the children to acquire basic social amenities like good healthcare and schooling. Also, the pioneer pediatric surgery and ICU in Malawi is an establishment whose roots go back to ‘Raising Malawi’.
This institution’s foundation is based on making life better for the orphaned children as opposed to giving the bare minimum for survival. Ripple (XRP) which ranks as the 3rd largest crypto coin at the moment has been making in-roads in various continents but the new move in Africa seems to be taking a different approach. However, the idea has been warmly welcomed by the philanthropists and XRP community!