Ripple (XRP) just got a major boost after Ellen DeGeneres received a donation of $4 million in ripple on television. The donation was for the Ellen DeGeneres wildlife fund, and was instantly transferred to rwandese currency. This proces could have taken days if done using traditional payment methods. Ripple technical capaibilities aside, this was probably one of the biggest marketing boosts for Ripppe (XRP) to date.
That’s because Ellen is a super star celebrity with a huge following, numbering in the millions all across the world. A good chunk of those people have no idea about Ripple or crypto for that matter. Based on this scene alone, many of them are going to take an interest in ripple. I mean who doesn’t want to use this new tech that they saw on Ellen? A technology that enables a person to send money across the world in a matter of seconds! Chances are that, many of her followers will take on ripple as a payment method, not just for its capabilities, but also to look and feel cool. This will push up ripple usage going forward, which is a huge win for ripple’s long-term growth.
But the Ellen show effect goes beyond her fans, it will also impact on crypto investors as well. There are so many people out there looking to invest in Ripple (XRP), but have been held back by all the FUD they hear about it. For instance, it has been termed as centralized, and one that will never grow in value. However, now that it’s use case has been demonstrated on live television, many people are going to be swayed to put their money in it.
There is a certain power that the media holds over people when it comes to investments. That’s why any time news comes out regarding the crypto market on the mainstream media, the markets react. Case in point is the wall street journal news about etheruem regulation that pushed down the market. On this basis, we can argue that the Ellen show just gave Ripple (XRP) a new wave of investors, investors that were undecided on whether to invest in ripple (XRP) or not.
That’s why if you are holding Ripple (XRP), you have nothing to worry about despite the recent drop in prices. The fundamentals are right, for ripple to become the most dominant crypto in the world. Even without the the Ellen news, ripple (XRP) is way ahead of the pack. They have offered a cross-border solution that, by conservative estimates, will save the global banking industry more than $20 trillion. Therefore, it is safe to say that at this point, no other crypto has managed to achieve what Ripple (XRP) has achieved at the moment.
5 years from now, people will be regreting why they didn’t jump into Ripple (XRP) at under $1. By that time, it could realistically be trading at hundreds of dollars per coin. This is the future, and the fact that the mainstream media is pushing it, is a hint on to expect.